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Case Studies

Ensuring Quality & Usability for a Premium Watch E-commerce

A Dubai-based startup is building an exclusive e-commerce platform for premium watch auctions. Targeting high-net-worth users across the Middle East, the platform offers bidding-based purchasing on Web, Android, and iOS.
Country:

UAE

Industry:

E-commerce (Luxury)

Testing Types:

Functional Testing, Usability Testing

Client Segment:

SME

Challenges Faced By Client

Ensuring the platform met luxury user expectations with seamless functionality and premium usability.

Independent Quality Assurance

Independent Quality Assurance

The client had outsourced development to a third-party vendor in India. Prior to launching their beta version, they sought an independent software testing partner to validate quality, uncover hidden bugs, and ensure overall stability.

Usability Expectations for a Premium Audience

Usability Expectations for a Premium Audience

Given the luxury market positioning, flawless usability was a top priority. The client wanted to ensure an intuitive experience for Middle Eastern users across web and mobile platforms—including mobile browsers and apps on iOS and Android.

Full System Validation

Full System Validation

Key workflows such as bidding, registration, payment flow, and account management had to work seamlessly across all platforms to deliver a consistent, premium user experience.

Testvox Approach

Testvox Performed thorough functional and usability testing across Web, Android, and iOS platforms.

Collaborative QA Process

Collaborative QA Process

We worked in close coordination with the development team via daily sync-ups, sharing rapid feedback on bugs, UX issues, and edge cases. This agile feedback loop helped shorten release cycles and improve feature quality.

Functional & Usability Testing

Functional & Usability Testing

Our testers assessed the application from both technical and end-user perspectives. Manual testing was performed across all platforms, We also ensured UI consistency, responsive layouts, and intuitive navigation, keeping premium user expectations in mind.

Retesting & Reporting

Retesting & Reporting

After the initial QA cycle, we delivered a detailed report to stakeholders. Once issues were resolved, we conducted a full retesting round, ensuring all critical bugs were fixed and no regressions were introduced.

Outcome

All critical bugs were resolved pre-launch, ensuring stability and user satisfaction.The application achieved high usability scores, aligning with luxury market standards

1

The client received a clear, independent quality assessment, helping them confidently move toward beta launch.

2

All major and minor issues were identified, logged, and resolved ahead of release.

3

The QA feedback loop accelerated development and led to noticeable improvements in UI/UX design decisions.

4

Competitor analysis and QA insights offered a strategic advantage in market positioning.

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